description:

London's second heartland, encompassing the historical expansion from the seats of power within Whitehall and the City. Here, the aristocratic estates of West London were speculatively developed into the set of Georgian streets and squares such as those of Bloomsbury that characterise this area. Legal and educational institutions sit side by side Senate House and Garden Court Chambers. But this is also London's cultural core, where major contemporary adaptations and upgrades of historical landmarks make them fit for modern purpose - Victoria House, Beaux Arts Portland stone with new '?pod' insertions in lightwells by Alsop Architects. Lamb's Conduit Street an unusual survival of local Georgian shopping street and McCann Erickson building an example of 1930s '?streamline style'.